The Difference Organic Search vs Google Ads
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Google paid ads dominate the top and look almost the same as the organic results below them except they have a small green “ad” next to them.
Normally there are up to 4 paid ads at the top, with 10 organic results in between and some further paid ads at the bottom.
Paid ads cost you per click to display.
Paid ads at the top only get between 2 and 7% CTR (click through rate)
Organic pages are FREE to list.
Organic pages expect 10% or more for the first 3 organic positions! That is a sweet amount of traffic.
See how the advantages of SEO and content really start to stack up!
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