Social Media Marketing Management

Social Media Marketing Management

Social media shop pages created for your:

  • Facebook Ads,
  • Google Ads
  • Bing Ads
  • Products copied from Woocommerce website store.
  • Promotion campaigns created and set to weekly budget.
  • Promotion  campaigns optimised with targeted keywords to attract new customers.

A blog system setup on your WordPress website, posting a weekly blog post to each social media profile. Each posting created by UK-based Content Specialist.

Suported Social Profiles
FacebookGoogle+LinkedInGoogle My BusinessInstagramPinterestTwitter
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With active social profiles, Google will reward you with a higher ranking signal since social signals are a very important factor in ranking. You will have better brand visibility with the ability to show up multiple social profiles when a Google search is made.
Post contents?

You can rest assured the content we post on your social media profiles will be high quality and will match perfectly with your business.

  • Content approved before posting.
  • Account configurations
  • Reports available after each posting has been completed.
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Choosing the Best SEO Services Company

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When choosing the best SEO services company, you should consider a few things to be able to make the right choice. It is important to note that good search engine optimization (SEO) for your website means more business for you. This is because it will lead to more visibility of your site, hence more traffic, more prospects, more conversions and higher profits. It is the lifeline for the long term success of your business. Therefore, as you choose the company to aid you with your SEO efforts, make a wise choice right from the start to avoid compromising on your web based business.

To start with, you should ask yourself whether SEO is right for your business. If you need more exposure to more clients and potential customers, then the answer here is a no brainer. This decision can also be informed by your level of expertise in terms of SEO. If you are good at implementing SEO yourself, then you can make a quick decision on where to start with your efforts for better search engine visibility. Else, start the process of identifying the most appropriate SEO company to help you out.

The very first sign of a genuine SEO services company is a need to evaluate your website before they offer a quote. These companies know that sometimes, your entire website needs a very small alteration to completely change and become very visible and competitive. They, therefore, insist on evaluating your site to identify what needs to be changed or to be included for better visibility, before you even talk about costs.

Avoid SEO companies that will promise and “guarantee” you first page rankings in almost no time. These companies will most likely use some black hat and prohibited techniques to rank your site. The result is temporary good rankings, which fade away as fast as they came. You may also end up getting your site penalized or even banned from the search results, meaning a loss of business and investment capital.

Upon identification of a potential SEO company, find out if they have any certifications. These work towards giving you more confidence in their services. A company that has been identified by various independent authorities for excellent service will most likely give you a very satisfactory outcome with your SEO campaigns. On top of the certifications, they should also have a verifiable portfolio of current and previous clients who are happy with their service.

A huge sign of success that may be delivered by the SEO company of choice is their own website. How well does the SEO company’s website rank for their main keywords? If they are competitively ranked, then you can use them to help with your SEO efforts. If they are nowhere to be found in the search engines, then you cannot expect much from them.

Finally, the cost of the service should be affordable and cheap enough for your pocket, but well enough to guarantee quality service. Remember that success with SEO is an on-going effort and not a one-time activity. So, when choosing your SEO services company, make sure to have this in mind.

Source by Chris M Green

Long-Tail Vs. Short-Tail Keywords: Pros and Cons

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Most businesses that are not well-versed in SEO still understand the basics of keywords. Most companies use broad keywords or short-tail keywords in their Internet marketing strategies. But many companies don’t understand that there are narrow keywords or long-tail keywords that can also be beneficial for SEO purposes. Understanding the benefits and disadvantages for both long-tail and short-tail keywords can help your company create better marketing strategies.

Short-Tail Keywords

What are short-tail keywords? These are the broad search terms that people use when they are researching information on the Internet. For example, they can start with a simple one word term such as beds. This one word, when entered into the search box, will bring up many different websites for the person to review.

Pros of Short-Tail Keywords

So what are the benefits of these type of keywords? The main benefit is that they appeal to a wide audience. Using these keywords can help drive large amounts of traffic to a company website. Another benefit of these types of keywords is that it is easy to determine which ones are relevant to your specific market or company offering. They’re also easy to write about. When creating web content, it is important to make sure that the keywords used flow with the rest of the text. Fitting the word “bed” into a sentence is pretty easy. Making sure your keywords fit your content isn’t difficult, but it will pay off multi-fold due to Google’s recent focus on quality and relevant content.

Cons of Short-Tail Keywords

If short-tail keywords appeal to a large audience, are easy to write about and help marketers determine which keywords are relevant for specific campaign-what could possibly be bad about them? One of the detriments of using these keywords is that you may attract the wrong type of traffic to your website. If your company sells dog beds you don’t want people who are looking for bunk beds to come to your website. You want people who are looking for dog beds, and maybe even people who are looking for beds for older dogs. The more words you used in a search term, the more specific the results will be.

Another con of these keywords is competition. These words are popular with web surfers, so businesses want to buy them. This can hurt your PPC campaigns and can also make it difficult for you to obtain a high search engine ranking. These type of keywords are also not beneficial for people who want to create niche campaigns.

Long-Tail Keywords

Long-tail keywords are also known as narrow search terms. These are phrases that a web surfer will enter into a search box if they are looking for something specific. Going back to the “bed” example, a web surfer may enter the term “bunk beds for teenagers in New York City”. By entering this specific phrase, the web surfer will receive a list of websites that are relevant to people who are looking in New York City to buy bunk beds for teenagers-it doesn’t get much more targeted than that.

Pros of Long-Tail Keywords

If short-tail keywords are something that a person will enter when they’re just starting a search, long-tail keywords are phrases that people enter when they are closer to making a final decision. The increase in conversion rates helps to compensate for a decrease in web traffic.

Most companies do not use these keywords when they are creating their websites or when they are formulating AdWords campaigns. So an additional benefit to long-tail keywords is that your company won’t have a lot of competition. This helps you achieve a higher search engine ranking with less effort, decrease CPC for ad campaigns and increase the relevancy of your campaigns-which can positively impact your Quality Score.

Cons of Long-Tail Keywords

While these types of keywords can help create targeted traffic for your website and offer the advantage of less competition, there are a few disadvantages. One disadvantage is that it is often difficult to write effective copy. Think about trying to add the phrase “bunk beds for teenagers in New York City”. How many times do you think you would be able to add that phrase to a webpage and still make the overall content flow? These type of keywords can often be awkward and difficult to use in sales copy, and you don’t want to appear as though you’re keyword-stuffing and using awkward phrasing just to cram a keyword in an article.

Another disadvantage to using these type of keywords is that companies need to really understand their market and the terms that are used to reach the organization’s website. If the company focuses on the wrong keywords then they will not receive the right type of traffic.

Both types of keywords can be beneficial for a company’s Internet marketing strategy. Using short-tail keywords in the beginning of a sales funnel will help draw in traffic. Long-tail keywords can be used for ad copy towards the end of the sales funnel to help bring in leads that will convert to sales. Try using both types of keywords in your marketing strategy to help increase conversion rates and web traffic.

Source by Nicholas Silver