Social Media Marketing Management

Social Media Marketing Management

Social media shop pages created for your:

  • Facebook Ads,
  • Google Ads
  • Bing Ads
  • Products copied from Woocommerce website store.
  • Promotion campaigns created and set to weekly budget.
  • Promotion  campaigns optimised with targeted keywords to attract new customers.

A blog system setup on your WordPress website, posting a weekly blog post to each social media profile. Each posting created by UK-based Content Specialist.

Suported Social Profiles
FacebookGoogle+LinkedInGoogle My BusinessInstagramPinterestTwitter
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With active social profiles, Google will reward you with a higher ranking signal since social signals are a very important factor in ranking. You will have better brand visibility with the ability to show up multiple social profiles when a Google search is made.
Post contents?

You can rest assured the content we post on your social media profiles will be high quality and will match perfectly with your business.

  • Content approved before posting.
  • Account configurations
  • Reports available after each posting has been completed.
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Search Engine Optimisation

Search Engine Optimisation

Search engine optimisation (SEO)

Uncover technical issues that keep your website from a good listing on search engines.

Do you know what’s holding your site back from getting the best SEO results?

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Search engine optimisation (SEO) is the process of altering the online visibility of a website or a web page in a web search engine’s unpaid results—often typically known as “natural”, “organic”, or “earned” results.

What you don’t know about your search engine optimisation can hurt your position in search and compromise your organic traffic.

We will create your SEO Audit Report to help understand what’s working, what’s not, and how to fix it.

Get the information you need to make a roadmap for your SEO success

GET YOUR FREE AUDIT REPORT
Free Audit Enquiry Form

Google My BusinessWikipedia Link ListingGoogle 3 PackSearch Engine OptimisationConvesion to a Responsive Design

Your Website url:
Your Name:
Your Email:
Your Phone:

Your free report will identify any problems that your website maybe facing.

Bad Examples of Anchor Text From a SEO Content Writer

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The last article explained how to use anchor text to build linkbacks. Now, let’s make that a little more concrete by looking at some good and bad examples.

You see a lot of random anchor text on websites. Don’t do this! Here are some bad examples.

Why shouldn’t a SEO content writer use anchor text like this?

What’s wrong with these examples? (links are represented by underlined text)

  • For travel advice, click here.
  • Visit www.SoutheastAsiaTravelAdvice.com for expert travel advice.
  • Check out the best place for travel advice.

In the first example, the anchor is “here”, which says nothing to search engines about the client’s site. Bad, bad, bad.

The second example uses the client’s URL. Again, this misses the opportunity to tell search engines that it’s relevant to travel advice.

In the final example, the anchor text includes the keyword, but includes a lot of other junk too. It effectively makes the whole phrase “the best place for travel advice” into one big keyword. How often will users search using that exact phrase? Not as often as with the simple two-word phrase “travel advice.”

Now, I threaten to get myself into trouble here, because there are times when you do want longer, less common phrases. They’re called “long-tail” search terms, and they are relevant to the customer buying cycle, but that’s an advanced keyword research concept and can be safely ignored for our introductory purposes here. For the most part, as a SEO content writer, you should stick to just your keyword in linkbacks.

More things to avoid

Be careful not to be deceptive. If the site has little to do with travel advice, that’s bad etiquette. Likewise, if the context of the link suggests something other than being taken to the client’s site, that’s bad too. For example, if a definition of the keyword is suggested, and then user gets transported to a commercial site, that’s deceptive. Don’t do it.

One more thing usually good to avoid is building linkbacks within the body of the article. The risk here is that the article will turn into one big advertisement. Article directories usually want solid, relatively impartial content. It depends on the site that publishes your work, but most prefer you to save the linkback for the resource box at the end. Doing otherwise might get your article rejected.

Good use of anchor text

As stated in the previous article (but which cannot be overstated), remember the following points to make the best use of linkbacks:

  • anchor text is what’s displayed to the user as the hyperlink
  • the words tell search engines something about the site to which they link
  • use the keyword

Source by B T Newberg

SEO Blog

SEO Blog

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