Gone are those days when you used to advertise through pamphlets and flexes, with the dominance of technology and dependency on IOTs, the demand for a website is on the rise. Most of the businesses are eager to maintain a website but they fail to rank on the Search Engine Result Pages. Google is a shrewd analyzer; you have to regularly feed it with updates and new trends. If you feel that your website has been performing abysmally, it is most likely that you have not complied with the latest trends in SEO. The era of Panda and Penguin is long gone, the dawn of Humming Bird has happened and you should prepare your website in compliance with the changing trends.
A few groundbreaking SEO Trends to Consider for Optimum Ranking on SERP
Accelerated Mobile Pages Project, a new initiative undertake by Google to build a better user-friendly websites for users. As per this new trend, a lighter and simpler version of HTML is in demand. With slower loading web-pages eating away the traffic, the AMP has emerged as a game changer to dominate the SEO realm. AMP pages will load 30 times faster than normal web pages and you need to adjust accordingly for maximum results folks.
Redirect Again In Picture
Back then “Redirects” were termed as SEO leaks, but with the changing requirements, they are again in the game. In the latest announcements by Google, it was announced that “Redirects” will no longer contribute to SEO leaks. Now, all the websites can use 3xx redirects to rank their websites without any problem.
Social Media Redirection
As the branding is moving on social media, Google is all set to help you rank your website, if they fare well on the social media platform. Linking the website with LinkedIn, G+, Facebook, Twitter, Pinterest, and YouTube will have real time benefits. The more the likes and reviews about your website on social media, the greater will be the chances that the traffic would be directed towards your website.
Gone are those days when Google was just focused at the keywords. With the changing trends, you will have to produce quality content. By quality, it is meant informative and not promotional contents. Keeping that in mind, it is required to revamp the content generation strategy and focus more on delivering quality compliant, rather than, keyword stuffed garbage.
Keeping all these things in mind, you can draft the right way to deal with your pursuit of ranking higher on the SERP pages.
Most businesses that are not well-versed in SEO still understand the basics of keywords. Most companies use broad keywords or short-tail keywords in their Internet marketing strategies. But many companies don’t understand that there are narrow keywords or long-tail keywords that can also be beneficial for SEO purposes. Understanding the benefits and disadvantages for both long-tail and short-tail keywords can help your company create better marketing strategies.
What are short-tail keywords? These are the broad search terms that people use when they are researching information on the Internet. For example, they can start with a simple one word term such as beds. This one word, when entered into the search box, will bring up many different websites for the person to review.
Pros of Short-Tail Keywords
So what are the benefits of these type of keywords? The main benefit is that they appeal to a wide audience. Using these keywords can help drive large amounts of traffic to a company website. Another benefit of these types of keywords is that it is easy to determine which ones are relevant to your specific market or company offering. They’re also easy to write about. When creating web content, it is important to make sure that the keywords used flow with the rest of the text. Fitting the word “bed” into a sentence is pretty easy. Making sure your keywords fit your content isn’t difficult, but it will pay off multi-fold due to Google’s recent focus on quality and relevant content.
Cons of Short-Tail Keywords
If short-tail keywords appeal to a large audience, are easy to write about and help marketers determine which keywords are relevant for specific campaign-what could possibly be bad about them? One of the detriments of using these keywords is that you may attract the wrong type of traffic to your website. If your company sells dog beds you don’t want people who are looking for bunk beds to come to your website. You want people who are looking for dog beds, and maybe even people who are looking for beds for older dogs. The more words you used in a search term, the more specific the results will be.
Another con of these keywords is competition. These words are popular with web surfers, so businesses want to buy them. This can hurt your PPC campaigns and can also make it difficult for you to obtain a high search engine ranking. These type of keywords are also not beneficial for people who want to create niche campaigns.
Long-tail keywords are also known as narrow search terms. These are phrases that a web surfer will enter into a search box if they are looking for something specific. Going back to the “bed” example, a web surfer may enter the term “bunk beds for teenagers in New York City”. By entering this specific phrase, the web surfer will receive a list of websites that are relevant to people who are looking in New York City to buy bunk beds for teenagers-it doesn’t get much more targeted than that.
Pros of Long-Tail Keywords
If short-tail keywords are something that a person will enter when they’re just starting a search, long-tail keywords are phrases that people enter when they are closer to making a final decision. The increase in conversion rates helps to compensate for a decrease in web traffic.
Most companies do not use these keywords when they are creating their websites or when they are formulating AdWords campaigns. So an additional benefit to long-tail keywords is that your company won’t have a lot of competition. This helps you achieve a higher search engine ranking with less effort, decrease CPC for ad campaigns and increase the relevancy of your campaigns-which can positively impact your Quality Score.
Cons of Long-Tail Keywords
While these types of keywords can help create targeted traffic for your website and offer the advantage of less competition, there are a few disadvantages. One disadvantage is that it is often difficult to write effective copy. Think about trying to add the phrase “bunk beds for teenagers in New York City”. How many times do you think you would be able to add that phrase to a webpage and still make the overall content flow? These type of keywords can often be awkward and difficult to use in sales copy, and you don’t want to appear as though you’re keyword-stuffing and using awkward phrasing just to cram a keyword in an article.
Another disadvantage to using these type of keywords is that companies need to really understand their market and the terms that are used to reach the organization’s website. If the company focuses on the wrong keywords then they will not receive the right type of traffic.
Both types of keywords can be beneficial for a company’s Internet marketing strategy. Using short-tail keywords in the beginning of a sales funnel will help draw in traffic. Long-tail keywords can be used for ad copy towards the end of the sales funnel to help bring in leads that will convert to sales. Try using both types of keywords in your marketing strategy to help increase conversion rates and web traffic.
SEO fair price reviews?
In order to give you a fair price review for getting your website ready for the search engines we first need to carry out an initial site audit to understand any problems that your website maybe facing.
Organic search engine optimisation
Organic search engine optimisation search listings are great because they can deliver non-stop traffic to your website.
Once it is working you will not need to continuously pay for Adwords.