Types Of Content Mediums That Are Good For SEO

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When you first start with your business, you are often confused as to what is good for you and what not. With the passage of time, you figure out. Similarly, while launching your website, you are not aware what might help you. But, one thing is mandatory i.e. creating high-quality content.

Various content mediums like writing, imagery, videos, etc. can be used to make your website content outstanding. After you choose a particular medium, you are able to churn it out without any difficulty. At this point of time, you need to try and use all mediums to take your SEO to new levels.

Here are 4 types of contents that are best for SEO. The best content for search engine optimization is a content which is created with enthusiasm. Without further ado, let’s get into discussing content mediums!

  • Evergreen Short-Form Content

Short-form content is popular from past few years and has been good for SEO in many ways. These are especially in the ballpark of 500 words. Whenever you are using short-form evergreen content, you do not have to include tons of information, just keep it short with highly specific knowledge.

The secret behind this content medium is the usage of links. Since 500 words are not enough to include long-tail keywords, you can leverage link-building by linking to high-end sources.

  • Long-Form Content

Long-form content is the polar opposite of short-form content. In this world, long-form articles are strongly ruling over SEO. Basically, these types of articles range 1500+ words that are quite enough to add tons of long-tail keywords and useful information. When you add long-tail keywords in your content, you get high search engine rankings which are beneficial for your business website.

  • Epic Guides

Want to learn what epic guides are? In simplified language, epic guides are long-form articles on steroids. They happen to lie in a range of 3,000+ words and sometimes they can even reach till 10,000 words. Yes, they are hard to write but on the other hand, they are extremely useful for SEO.

If we talk logically, more word count equals to more inclusion of long-tail and short-tail keywords that equal to reaching the topmost level of rankings of the search engine. But one thing to keep in mind is to use high-quality content while using epic guides as a user should feel interested to read such a huge article.

  • Listicles

From the past few years, listicles have been known to boost SEO rankings by proffering high-quality content. In today’s world, listicles are the bread and the butter for Buzzfeed as they are highly shareable. They are organized in such a way that you can share core important information in a simple and effective way. Want to boost your SEO, make use of listicles as they come with a power of social sharing.

Content is like the heart of a website. Without good quality, readable content, a website is nothing. If you are not confident enough, you can hire a professional SEO company which can help you out in adding a content medium to your website to get higher search engine optimization rankings.

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Source by Yusuf Javed

Search Engine Optimizer (SEO) – Proposed Scope of Work to Use in Hiring an SEO

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Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

  1. Improve website visibility on major search engines to improve traffic
  2. Improve website optimization
  3. Improve conversions to their website
  4. To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN)
  5. Generate leads from natural search traffic
  6. Drive an increased volume of visitors
  7. Build sustainable long term natural search rankings
  8. Maximize natural search brand visibility
  9. Improve Social Marketing Optimization

CHALLENGES TO EXPECT SEO TO ADDRESS AND ANSWER:

  1. Am I in a niche market or a highly competitive market and what that means
  2. Competitiveness of keywords and real expectations of getting top/first page results
  3. Lack of rankings on search engines, where you are at and where can you go
  4. Un-optimized page titles, tags and copy, what is your current SEO situation
  5. Low link popularity, no page rank, how to build back links
  6. Site Design
  7. Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables
  8. Mobile Web compatibility and Social Marketing Optimization

SOLUTIONS YOU SHOULD EXPECT TO BE DONE:

  1. Perform an initial site audit to understand the issues the site is facing
  2. Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site
  3. Extensively research keyword phrases, and identify and analyze popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
  4. Review the site’s pages and decided which ones are best for SEO
  5. Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand
  6. Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved
  7. Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand – descriptive language that speaks to your target audience
  8. Optimize each page’s Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.
  9. Set up Google Analytics and started tracking traffic and conversions on your website
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Source by Michael Carrington

Effective Techniques To Improve Traffic To Your Website

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A successful website is one which has the capability to generate the leads. In order to generate leads, it is mandatory to have an improved ranking and visibility of the website. The improved ranking and visibility help in fetching more traffic to the website. The more the traffic, the more will be the chances of conversions into potential clients.

In order to improve the visibility of the website, it is mandatory that the website should be developed in accordance to the guideline of the search engines. If the website is designed and developed as per the guidelines of the search engines, then it will certainly attract the search engine bots or spiders. These will help in improved visibility and ranking.

Some Of The Most Popular Techniques That Are Widely Used In Improving The Traffic Are Discussed Below.

SEO

The Search Engine Optimization is the process of optimizing the website in accordance to the guidelines of the search engine. In this process, the page titles, meta tags and meta description is provided to the web pages. Apart from this, the content optimization is also performed. In this, the density of keyword as well as uniqueness of the content is checked in order to improve the ranking of the website.

Link Building

The link building is considered as the most powerful technique to fetch the targeted audience to the website. In this, the content distribution takes place. The relevant content related to the product or service is spread on different platforms in order to engage the targeted audience. The content distribution is done with the help of the different tools. Some of the most powerful tools are articles, blogs, directory, classified ads, social bookmarking and forum posting.

Using these tools, the information is spread at different platforms. The content spread at different platforms help in spreading awareness about the products and services. If the targeted audience finds this information relevant, then he/ she follow the link to visit to the main website to explore more about the product or service.

Social Media

This is another very impressive technique to spread information among various sections of the society. Millions of people are connected with one another with the help of various social media platforms like Facebook, Twitter, LinkedIn and various others. The organizations should use these platforms in order to traffic to the main website. One can use these platforms to spread relevant information about the products & services. If the targeted audience finds your information interesting, then he/ she will certainly navigate or visit your main website.

These are certain techniques that one should use in order to attract more traffic to the website. The use of these techniques will help in improving the visibility and ranking of the website.

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Source by Gunjan Singh

How to Make Money Online – SEO Guide for Beginners

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Now, let us get directly to the matter at hand, “How to make money online”. And, we are not only concerned with how to make money, but also how do we keep making it over and over. In internet marketing usually the first 3-9months are the most difficult, repetition and expansion of online marketing ideas is pretty straight forward and effective at growing profits.

So, what is On-page SEO?

Creating keyword targeted HTML tags, usually website titles, descriptions, captions, and keywords. These are pretty easy to add and if your using WordPress then downloading the “All-in-one SEO” tool is an excellent plugin. Also you will need to make sure that your content is correctly written and has keyword rich text throughout the body. Do not overdue the keywords, keep it natural and make sure the readers will get some use out of it.

Now you’ll need to practice a lot of Off-page SEO.

Off-page SEO is the method of creating content, links, and other internet “footprints” that point toward your website domains address. Most of the links will be aimed at the main domain, but some will be pointed at deeper pages and posts which are more specific.

This is called “backlinking” and its sole purpose is to make Google and other search engines aware of the strength and popularity of your web page through all of the links from other websites. The more links you have, the higher rankings you will receive on the search engine page results.

So you’ll use search engine optimization to climb the ranks of search engine results. This is key to start receiving traffic for your blog or site. Without traffic, you cannot monetize anything online.

You have to put in a lot of effort in SEO to receive traffic.

No traffic, no online profits.

So how do you get started making money online??

Steps to success:

1)Go online and read all you can about SEO, affiliate marketing, CPC, AdSense, CPA, and blog platforms like WordPress and Joomla

2)Keyword research on search competition for the website you want to build

3)Write the website, add all on-page SEO

4)Publish good unique content

5)Start off-page SEO and wait for organic traffic

Obviously this is a basic outline that seems fairly simple but the details get pretty intricate. There is no doubt that there is a steep learning curve to internet marketing due to the difficulties of creating backlink opportunities and success. But, if you look around there is some great blogs about internet marketing and pretty much anything you’re going to need to learn, is out there. So get started, time is wasting, if you actually do something, you’ll be ahead of the majority of IM’rs. Good luck on your new hobby, and hopefully, passive income generator!

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Source by Mike Nolls

Why Would You Need a Google Rank Tracking API?

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Whether you own an SEO tools website or you run an SEO business, the ability to track and report to customers the Google ranking for their specific keywords will be an essential part of the service that you provide.

Of course, you could always do a manual Google search and then sift through the results to find put where a client’s website is ranked on the Google SERPs, but no one wants to have to do that, which is where a Google Rank Tracking API comes into play.

If you have access to a rank tracking API, you can embed ranking data for websites and keywords in your own applications and in your websites and provide your customers with the key performance indicators that they need. A Google SERP checker API will also give you the insights that you need to refine your SEO campaigns for the optimum results.

Who Needs SEO Data?

The demand for accurate and up to date SEO data is virtually limitless. SEO agencies need to monitor the effectiveness of their SEO campaigns, e-commerce sites need to monitor the position of their own products and position of competitor’s products, affiliate marketers need to be able the track the position of their sites, in fact, anyone with a presence on the internet will want to know where their sites are ranked in Google and other search engines.

What is an API?

In this particular scenario, an API is a piece of third-party code that an application or website can pass parameters to and receive data from. A Google rank checking API, for example, will take the keywords that are entered on a website and return the current Google ranking for that keyword.

What Does a Google Rank Tracking API do?

The best suppliers of SEO tracking APIs will usually have a number of different APIs that can be used software and websites. Here are some of the main types of SEO tracking APIs.

Rank Tracking API

A rank tracking API will return the up-to-date ranking for a particular keyword for a given location.

SERP API

A SERP API will return the top search engine results for a particular keyword

Keyword data API

A keyword data API will return the keyword statistics that you would otherwise have to look up manually in the Google AdWords planner, such as search volumes, average cost per click, and the gym of competition for that keyword.

Competitor API

A competitor API will find all relevant data with regards to a competitor’s website, including traffic volumes, traffic sources, the average time spent on the site, page views per session and the bounce rates.

URL Metrics API

A URL metrics API will provide the vital statistics on a URL, such as Domain Authority (DA), Page Authority (PA), Trust Flow (TF) and Citation Flow (CF).

Why Would You Need a Google Rank Tracking API?

An SEO tracking API provides SEO software companies and SEO agencies with the opportunity of adding value to their services. They can use the functions of an API to plan SEO campaigns, provide branded reporting services to their customers, or simply add SEO data services to their website to attract more visitors.

Using APIs to provide SEO data is also very cost-effective. The best suppliers of APIs for task such as Goggle tracking are available for use on a pay-as-you-use-basis, which means there are no up-front costs and no wasted subscription fees.

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Source by Neil Savin