Gone are those days when you used to advertise through pamphlets and flexes, with the dominance of technology and dependency on IOTs, the demand for a website is on the rise. Most of the businesses are eager to maintain a website but they fail to rank on the Search Engine Result Pages. Google is a shrewd analyzer; you have to regularly feed it with updates and new trends. If you feel that your website has been performing abysmally, it is most likely that you have not complied with the latest trends in SEO. The era of Panda and Penguin is long gone, the dawn of Humming Bird has happened and you should prepare your website in compliance with the changing trends.
A few groundbreaking SEO Trends to Consider for Optimum Ranking on SERP
Accelerated Mobile Pages Project, a new initiative undertake by Google to build a better user-friendly websites for users. As per this new trend, a lighter and simpler version of HTML is in demand. With slower loading web-pages eating away the traffic, the AMP has emerged as a game changer to dominate the SEO realm. AMP pages will load 30 times faster than normal web pages and you need to adjust accordingly for maximum results folks.
Redirect Again In Picture
Back then “Redirects” were termed as SEO leaks, but with the changing requirements, they are again in the game. In the latest announcements by Google, it was announced that “Redirects” will no longer contribute to SEO leaks. Now, all the websites can use 3xx redirects to rank their websites without any problem.
Social Media Redirection
As the branding is moving on social media, Google is all set to help you rank your website, if they fare well on the social media platform. Linking the website with LinkedIn, G+, Facebook, Twitter, Pinterest, and YouTube will have real time benefits. The more the likes and reviews about your website on social media, the greater will be the chances that the traffic would be directed towards your website.
Gone are those days when Google was just focused at the keywords. With the changing trends, you will have to produce quality content. By quality, it is meant informative and not promotional contents. Keeping that in mind, it is required to revamp the content generation strategy and focus more on delivering quality compliant, rather than, keyword stuffed garbage.
Keeping all these things in mind, you can draft the right way to deal with your pursuit of ranking higher on the SERP pages.
You’ve just launched your new website (or launched the redesign) and now you’re sitting back waiting for the orders to roll in. But wait a minute, something’s wrong… there don’t seem to be any. It’s as if your site doesn’t exist.
Well, I hate to burst your bubble, but unless you have either a well publicised site or many websites linking to yours, you’re going to have to rely on the search engines. And if your site doesn’t rank in the first three result pages, it’s more than likely you won’t be found at all.
So… you know what’s coming next; that’s right, you need a good dose of search engine marketing (SEM) to make sure your site gets listed on the search engines’ results pages. Do this and the traffic to your website will soon follow.
“Right”, I hear you say. “Let’s do some search engine marketing then…”
Well that’s certainly a good start! But first you have to work out your approach to maximise your returns. Let’s call this your search engine marketing strategy. In order to create an effective strategy you need to understand a bit more about how search engine marketing works. Currently, we can roughly-speaking separate search engine marketing into two different approaches:
- Organic: including search engine optimisation, links from other websites and offline marketing.
- Paid: including pay per click, paid submission and online advertising (banner ads).
So to help you further, I’ve listed below the advantages and disadvantages to each approach to SEM and outlined my recommendations.
- The majority of the work behind search engine optimisation (SEO) is a one-off activity, and so is usually charged out at a set upfront fee.
- The changes made to your website will probably still be relevant and driving traffic to your site a year from now.
- Credibility: most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
- If you rank well in one of the major search engines (Google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.
- Changes must be made to your website’s code. Normally the changes are invisible to visitors. However, if you have invested heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may need to be made to your site’s copy, navigation or design. Of course ultimately, you’ll see returns if you commit to the necessary changes.
- Results (rankings and traffic) start slowly. You will normally see results within 3-4 months.
- There can be no guarantee. As the search engines themselves have the final say, you can’t predict how many rankings you’ll get for a particular search term or engine; nor can you predict how much traffic you’ll get to your site.
- Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. Google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them).
- Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they’ve been proven to increase conversions (but that’s another subject for another time!).
- There is no limit to the number of terms or keyword phases you can bid on.
- PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose.
- You can dictate where the listing appears on the result’s page (within the sponsors’ ads area) and determine what the ad says.
- It’s very easy to test all your different search terms and offers etc, and to measure the results.
- Clicks can be expensive. Bidding wars often erupt.
- You must keep paying for the clicks every month. If your budget is ever cut, your listings will disappear, along with your search engine traffic.
- Most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
- It requires a time investment to monitor and adjust listings on a constant basis, or budget to outsource this activity.
- Listings are subject to editorial acceptance. With SEO, you can state whatever you like on your website (which is where the search engines pull your page title and description). But with PPC, editors insist that all listings be factual and that you not compare your company with others. This means that even if you are the “largest” provider, you can’t state that.
Now you know a bit about the advantages and disadvantages of both organic and paid search engine marketing, you must decide how to approach your online marketing campaign.
Organic marketing is probably best if:
- You want to spend some time on search engine marketing upfront and have it pay off in the future, on conceivably every search engine there is around the world.
- You have a budget to do some work now, and want to save money later on.
- Your site is fairly simple, without a lot of complicated bells and whistles.
- You can afford to wait a month or two for results.
- You don’t want to have to manage or maintain anything on a daily, weekly or monthly basis.
Paid advertising may be for you if:
- You want to get up-and-running quickly.
- You have a promotion where you want to be able to turn a PPC campaign on and off.
- You want to be able to test search terms, products or offers and quickly see results.
- Your site is search engine-unfriendly and you don’t want to invest in changing it.
- You’re confident you’ll have the budget to spend for the long haul, and you have time to maintain positions on a regular basis.
Of course many companies and businesses tackle both organic and paid SEM at the same time, and this is what I would typically recommend to maximally attract qualified traffic to a website.
If you are currently designing your site, or redesigning an existing one, make sure your developer knows how to create search engine optimised code or is working closely with a SEO consultant. Getting it right from the beginning will save you time and money in the long run. And it needn’t cost a fortune either if you tackle this upfront
If you have an existing site you wish to optimise, you may have a hard decision to make if your current site is not search engine friendly. If your site has been built using extensive use of frames or dynamic pages (your URL may look like: http://www.yoursite.com/page.asp?id=8), the cost to rectify these problems can be discouraging. If this is the case, now may be the time to seriously consider redesigning your site earlier than you’d planned.
Either way, the use of a small paid (pay per click) advertising campaign before optimisation can be a great way to nail down those essential keywords to use throughout your site’s copy by recording which keywords customers respond to the most in your campaign.[ad_2]
As an entrepreneur you must have realized that online web promotion has become a necessity for every online business. Hence whether you want your website to perform better as an associate marketing platform or you want to generate some extra revenue from an online source, SEO experts can help you to reduce your online marketing expense and promote your website with the best promotional strategy that suits your business and target.
SEO companies, especially the Indian SEO companies, excel a team of dedicated experts and all the vital tools required for ethical optimization of a website. Having knowledge of the exact trend and need in the market, they offer comprehensive SEO packages for small businesses & large corporate.
Professional SEO experts precisely know what needs to be done in order to ensure positive results and hence they know better that every business has different market to target, a relevant niche and thus their business goals vary. Whatever your business is all about, online marketing is done to achieve any or all of these 3 web promotion needs:
1) Need to Increase Real Traffic
Your aim should not only be to target just any traffic but only those who are interested in purchasing your service/product. For higher relevant traffic, professional SEO experts research the market and target relevant niche & communities to promote your website. Through social networks, press media, community advertising, forums & blogging, social media experts will bring to your website masses of traffic that converts.
2) Need For High Rank In Search Engines
The best way to do this is to promote website on keywords with high search volumes and that improves conversion rate. SEO experts at web promotion companies do extensive research on keywords and promote your website to rank on top pages of search engines for them. When you have a quality sites links pointing to your site, your site will automatically rank in first page of most search engines. Adding backlinks is a common practice targeting keywords related to your niche. Blogging, directory submission, social bookmarking and participation on various other forums are some of the best ways by which SEO professionals create backlinks. A professional SEO company will formulate a unique SEO strategy for your business and implement it to get the desired results.
3) Need To Target local customers
To expertise in specific markets locally you need to understand the prevailing market needs. An SEO professional knows how to make your site appear in country-specific search results and also improves search results for geographic queries in search engines. Hence whenever dedicated SEO experts are hired for Search Engine Optimization, it is observed that online business has experienced better results. Business firms can not only reach out to targeted audience, convert visitors to customers but also build online reputation and reach out to global customers. All this is achieved in considerably low investment and risk.[ad_2]
What is Google Concept?
Google Concept is a software tool that combines the Google search engine with a mind-mapping application.
Mind mapping, otherwise also known as concept mapping, is a method used in business, training and education to put thoughts onto paper. It is often seen used as a means of recording brainstorming sessions, project planning and analysis.
Traditionally, such mind mapping has been done on flip charts or paper but increasingly a range of computer programs has been available to enable maps to be produced on a laptop or desktop computer.
To look at, a mind map would often seem to resemble a tree or a spider web. At its center is a central topic or idea. From this central topic, lines shoot out like branches. Each line links a subtopic or theme. Further lines emanate from each subtopic and link to smaller subtopics or ideas. As you move along a line from the center outwards, you see your original topic broken down further and further into more precise concepts.
Each topic and subtopic is represented by a word, a phrase or an image, or a combination of these. The power of a mind map is that a large, complex or, maybe, vague, central topic can be explored and broken down into smaller, manageable and more tangible ideas. A mind map can also show the relationship between ideas and the original topic. Another power of mind mapping is that one’s thoughts can become more focused upon specifics rather than trying to grapple with a large vacuous concept.
Essentially, mind maps deal with ideas and information. These ideas and information become more focused and specific as the topic becomes more broken down.
The idea behind Google Concept is that it takes the central topic and the subtopics and treats them as keywords. These keywords can then automatically be used in a Google search, the results of which can be linked into the mind map. When complete, the mind map has not only broken down the original topic into subtopics but it also has links to information at each point in the form of related websites.
In this way, a business man can plan a new project or explore a new proposal using a mind map in the usual way but also, instantly, he has a collection of links to related websites from which to gain further information. Including, one supposes, information about similar projects, rival firms and possible alternatives.
A student or school kid could use a mind map to explore ideas around a topic of study. As they break down the topic, Google Concept will provide links from which the student or pupil can gain more information and background material to support their study.
All in all, Google Concept appears to be a powerful new tool with a lot of potential. As more and more people learn about mind maps and use them, so Google Concept could become a more natural way of searching for information on an ever expanding Internet.
There is only one problem. Google Concept does not yet exist. I write this article in the hope that it finds its way in front of the guys at Google who might take it up and invite me to discuss it with them.[ad_2]