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Google Adwords Pay Per Click (ppc)

ppc (pay per click) ads at the top only get between 2 and 7% CTR (click through rate).

Check out what happens as your google adwords moves down in position:

There is an average click through rate of 1.9% on Google ads, so only 2 in 100 who see it will click.

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You will want to make sure your ads are of Google quality or Google will push your ad down in position if it sucks!

Ads are quite easy to set up, but to turn them into a money making machine requires expertise and fine-tuning.

If you do-it-yourself you might not see the results you want!

They are a good way of getting traffic fast for the kind of searches your customers are searching for.

You have to pay each time someone clicks on your advertisement.

Some avoid the Google Ads thinking the product or service will cost them more to cover the ads cost.
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