Pseudonymisation GDPR Compliant Data Transfer Solution

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In April 2016 the European Commission received approval on the new General Data Protection Regulation, (or GDPR for short.) This regulation introduces more stringent security measures, with regard to how and for what purpose personal data is collected, processed and transferred. In short, businesses had until the 25th of May 2018 to become compliant. Data transfer Compliance represents a significant portion of this undertaking.

If your business transfers data using in-house scripts after May 2018, you’re much more likely to FAIL data protection audits and be exposed to significant fines.

It is no longer enough to say your business transfers files compliantly, you must be able to PROVE you do and provide evidence of such within a 72 hour time frame.

CCJAYS has a proven, fully scalable software solution which simplifies the route to GDPR compliance by providing one central hub for the control, authorisation and transfer of all internal and external data flows, thus removing your reliance on in-house scripts.

Traditional Managed File Transfer solutions focused solely on the transfer of data. CCJAYS however also has privacy and data protection impact assessments integrated into the authorisation workflows, enabling you to prove your dennis’s has been transferred compliantly. Maps provide visibility of all data transfers by risk categories and regions. The CCJAYS solution also anonymise and encrypts data, minimising the need for multiple systems and tools.

Implementing CCJAYS in your business will reduce the heavy administrative and financial burden associated with GDPR by providing you with a straightforward path to achieving and maintain compliance. CCJAYS also helps to ensure you and your business are protected against the potential commercial and reputational repercussions of a data protection breach. For more information visit ccjays.com today! .

Top SEO Trends of 2018

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Gone are those days when you used to advertise through pamphlets and flexes, with the dominance of technology and dependency on IOTs, the demand for a website is on the rise. Most of the businesses are eager to maintain a website but they fail to rank on the Search Engine Result Pages. Google is a shrewd analyzer; you have to regularly feed it with updates and new trends. If you feel that your website has been performing abysmally, it is most likely that you have not complied with the latest trends in SEO. The era of Panda and Penguin is long gone, the dawn of Humming Bird has happened and you should prepare your website in compliance with the changing trends.

A few groundbreaking SEO Trends to Consider for Optimum Ranking on SERP

Google AMP

Accelerated Mobile Pages Project, a new initiative undertake by Google to build a better user-friendly websites for users. As per this new trend, a lighter and simpler version of HTML is in demand. With slower loading web-pages eating away the traffic, the AMP has emerged as a game changer to dominate the SEO realm. AMP pages will load 30 times faster than normal web pages and you need to adjust accordingly for maximum results folks.

Redirect Again In Picture

Back then “Redirects” were termed as SEO leaks, but with the changing requirements, they are again in the game. In the latest announcements by Google, it was announced that “Redirects” will no longer contribute to SEO leaks. Now, all the websites can use 3xx redirects to rank their websites without any problem.

Social Media Redirection

As the branding is moving on social media, Google is all set to help you rank your website, if they fare well on the social media platform. Linking the website with LinkedIn, G+, Facebook, Twitter, Pinterest, and YouTube will have real time benefits. The more the likes and reviews about your website on social media, the greater will be the chances that the traffic would be directed towards your website.

Quality Content

Gone are those days when Google was just focused at the keywords. With the changing trends, you will have to produce quality content. By quality, it is meant informative and not promotional contents. Keeping that in mind, it is required to revamp the content generation strategy and focus more on delivering quality compliant, rather than, keyword stuffed garbage.

Keeping all these things in mind, you can draft the right way to deal with your pursuit of ranking higher on the SERP pages.

Source by Satish Chandra

Submit Your URL to Chinese Search Engines

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It is certainly true that the Internet is dominated by the English language – it has been estimated that 75% of all Internet pages worldwide are written in English. But surprise, surprise – the world’s No. 1 language in terms of number of native speakers is also the most difficult to read – Chinese, with about three times as many native speakers (and readers) as English. China has the second greatest number of Internet users in the world (behind only the United States), and its Internet market is one of the world’s fastest-growing. Furthermore, its buoyant economy is impossible to ignore – every year millions are added to its relatively affluent middle class. You’d be surprised at how many Chinese can read English – small in proportion to total population, but large in number. You might also be surprised at how many Chinese yuppies (“Chuppies”) carry a Visa (the credit card, not the kind of visa that is stamped on a passport!).

Do you have a product that might sell well in China? That’s a hard question to answer, but as a one-sentence primer, affluent Chinese gravitate towards any product with name-brand appeal or snob appeal, and any product that is closely associated with the United States (sarcastically dubbed the “Mickey Mouse Syndrome” by certain envious economic rivals). If you are going global, you cannot afford to ignore China – and if your business has a website, it should be searchable in China.

Following are the URLs for site submission to ten Chinese search engines. The sites are all written in Chinese, but if you can get past the language barrier, anything is possible…

Top 10 Chinese Search Engines

1. Baidu: http://baidu.com/search/url_submit.htm

2. Sina: [http://iask.com/guest/add_url.php]

3. Sohu: [http://db.sohu.com/regurl/regform.asp?Step=REGFORM&class=]

4. Yahoo China: http://cn.yahoo.com/docs/info/suggest.html

5. Google China: http://www.google.com/intl/zh-CN/add_url.html

6. Sobao: [http://search.sobao.com/Computers_and_Internet/Personal/]

7. Tianwang: http://home.tianwang.com/denglu.htm

8. China-Holiday: [http://china-holiday.com/newterms/hall/it/sort.asp?sortid=259]

9. Wangluobing: [http://www.net7b.com/net7b_/denglu/index.asp] o

10. Sunwukong: http://www.sunwukong.cn/add.php

The first six of the foregoing are major players, but the rest are marginal and may well be out of business by the time you read this (then again, you never know…).

Happy hunting!

Source by David Carnes

Discover the Advantages and Disadvantages of Search Engine Optimisation (SEO) vs Pay Per Click

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You’ve just launched your new website (or launched the redesign) and now you’re sitting back waiting for the orders to roll in. But wait a minute, something’s wrong… there don’t seem to be any. It’s as if your site doesn’t exist.

Well, I hate to burst your bubble, but unless you have either a well publicised site or many websites linking to yours, you’re going to have to rely on the search engines. And if your site doesn’t rank in the first three result pages, it’s more than likely you won’t be found at all.

So… you know what’s coming next; that’s right, you need a good dose of search engine marketing (SEM) to make sure your site gets listed on the search engines’ results pages. Do this and the traffic to your website will soon follow.

“Right”, I hear you say. “Let’s do some search engine marketing then…”

Well that’s certainly a good start! But first you have to work out your approach to maximise your returns. Let’s call this your search engine marketing strategy. In order to create an effective strategy you need to understand a bit more about how search engine marketing works. Currently, we can roughly-speaking separate search engine marketing into two different approaches:

  1. Organic: including search engine optimisation, links from other websites and offline marketing.
  2. Paid: including pay per click, paid submission and online advertising (banner ads).

So to help you further, I’ve listed below the advantages and disadvantages to each approach to SEM and outlined my recommendations.

Organic: Advantages

  1. The majority of the work behind search engine optimisation (SEO) is a one-off activity, and so is usually charged out at a set upfront fee.
  2. The changes made to your website will probably still be relevant and driving traffic to your site a year from now.
  3. Credibility: most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
  4. If you rank well in one of the major search engines (Google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.

Organic: Disadvantages

  1. Changes must be made to your website’s code. Normally the changes are invisible to visitors. However, if you have invested heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may need to be made to your site’s copy, navigation or design. Of course ultimately, you’ll see returns if you commit to the necessary changes.
  2. Results (rankings and traffic) start slowly. You will normally see results within 3-4 months.
  3. There can be no guarantee. As the search engines themselves have the final say, you can’t predict how many rankings you’ll get for a particular search term or engine; nor can you predict how much traffic you’ll get to your site.

Paid: Advantages

  1. Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. Google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them).
  2. Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they’ve been proven to increase conversions (but that’s another subject for another time!).
  3. There is no limit to the number of terms or keyword phases you can bid on.
  4. PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose.
  5. You can dictate where the listing appears on the result’s page (within the sponsors’ ads area) and determine what the ad says.
  6. It’s very easy to test all your different search terms and offers etc, and to measure the results.

Paid: Disadvantages

  1. Clicks can be expensive. Bidding wars often erupt.
  2. You must keep paying for the clicks every month. If your budget is ever cut, your listings will disappear, along with your search engine traffic.
  3. Most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
  4. It requires a time investment to monitor and adjust listings on a constant basis, or budget to outsource this activity.
  5. Listings are subject to editorial acceptance. With SEO, you can state whatever you like on your website (which is where the search engines pull your page title and description). But with PPC, editors insist that all listings be factual and that you not compare your company with others. This means that even if you are the “largest” provider, you can’t state that.

Now you know a bit about the advantages and disadvantages of both organic and paid search engine marketing, you must decide how to approach your online marketing campaign.

Organic marketing is probably best if:

  1. You want to spend some time on search engine marketing upfront and have it pay off in the future, on conceivably every search engine there is around the world.
  2. You have a budget to do some work now, and want to save money later on.
  3. Your site is fairly simple, without a lot of complicated bells and whistles.
  4. You can afford to wait a month or two for results.
  5. You don’t want to have to manage or maintain anything on a daily, weekly or monthly basis.

Paid advertising may be for you if:

  1. You want to get up-and-running quickly.
  2. You have a promotion where you want to be able to turn a PPC campaign on and off.
  3. You want to be able to test search terms, products or offers and quickly see results.
  4. Your site is search engine-unfriendly and you don’t want to invest in changing it.
  5. You’re confident you’ll have the budget to spend for the long haul, and you have time to maintain positions on a regular basis.

Of course many companies and businesses tackle both organic and paid SEM at the same time, and this is what I would typically recommend to maximally attract qualified traffic to a website.

If you are currently designing your site, or redesigning an existing one, make sure your developer knows how to create search engine optimised code or is working closely with a SEO consultant. Getting it right from the beginning will save you time and money in the long run. And it needn’t cost a fortune either if you tackle this upfront

If you have an existing site you wish to optimise, you may have a hard decision to make if your current site is not search engine friendly. If your site has been built using extensive use of frames or dynamic pages (your URL may look like: http://www.yoursite.com/page.asp?id=8), the cost to rectify these problems can be discouraging. If this is the case, now may be the time to seriously consider redesigning your site earlier than you’d planned.

Either way, the use of a small paid (pay per click) advertising campaign before optimisation can be a great way to nail down those essential keywords to use throughout your site’s copy by recording which keywords customers respond to the most in your campaign.

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Source by David Crowther

How Is Google Search Changing Us?

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Typing in Google and searching for stuff has never been easier. Have you ever wondered how it is changing us? Read on for insights.

For instance, we want to look up the meaning of a word or find synonyms of that word. We can find the answer in the matter of a few clicks. In the old days, when the web was not there, we had to turn over the pages of a dictionary and find the word we were searching for matching the first few alphabets.

A search on Google, for this matter, certainly has made this easier. We are too reluctant and lazy nowadays to consult a solid dictionary when Google is so handy.

We can also find information relevant to research in the niche we are interested in. We can find new sites and bookmark them for future references. All these information can be retrieved on Google clicks.

However, not all information on the web corresponding to a Google search can be 100% relevant and accurate. We may in that case have to purchase books and consult them. So for short runs it is okay and we can take it. But if we are writing a thesis, research paper, article or report, this is where solid books come into the picture.

Not all the searches on Google give the answer we are looking for. Sometimes we fall into a loop, continuously clicking and wasting our time when the information can be rightly found in catalogues or at the library of our office.

Free forums are available on the web and a Google search on these can rightly let us discover them. I think it is good to consult the forums for the information you need badly. This may be related to programming issues or other topics for that matter. If they are popular, you get good solutions for your problems from gurus or experts in those forums.

Fiction eBooks come in handy as well on many free sites. Instead of spending money on fictions, you can just download good fiction eBooks from the sites and these sites you can find on Googling.

The advantages of a Google search have made our lives much simpler, easier and cozier by letting us access the required information at a fast pace. But for long term commitments which, I have explained before, Google searches simply waste our time without giving us the information we need and in that case, it is more reliable for us to consult a library.

Source by Rosina S Khan